Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. ‘Engagement’ is campaign-specific.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v.
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