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Social Media and Travel

Social Media Marketing

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure.

Travel 165
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What Is Off-Page SEO?

The Realtime Report

If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. That way, you can not only boost your domain authority but also drive traffic to your website, all of which is an important part of your off-page search engine optimization campaign.

SEO 219
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How AI insights improve decision making

Sprout Social

The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns. One of the key innovations in this field is the semantic analysis of hotel reviews that offers highly tailored recommendations to travelers. With numbers, it might look for trends or unusual patterns.

Sentiment 108
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. — Lil Sasquatch (@lilsasquatch66) October 22, 2020. Go forth and explore.

Travel 119
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#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Don’t miss this stellar opportunity to gain measurement smarts from this Sisterhood of the Traveling AMEC Board Members as I call them (ha!). Hope to “see” you there!

Strategy 209
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. What’s most impressive was how quickly the brand stood this campaign up. Their content is driven by data.

Travel 123
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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. B2B marketing can be tough, especially when so many campaigns look the same. If you want your message to travel around the web, use cats as your mascots. So should your marketing include cats? Cats Grab Our Attention.

B2B 170