Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Email drip campaigns can be an incredibly effective form of advertising. A 2020 Statista survey found that for every U.S. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JULY 20, 2016

You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. The campaign allowed DocuSign to grow its Sales Guru community from 550 to over 800 members.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

JANUARY 2, 2013

30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. The most popular type of content: white papers, read by 88% of buyers. Jeff Bullas ). What’s the most popular marketing tactic on Twitter? Marketing Charts ). AddThis Blog ). Polaris B ). 6 LinkedIn Facts. Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). Online surveys. Perception.

Blogger 42

Blogger Brands Survey Cost 42

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. to drive conversion-focused content like webinars or white papers. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

ROI 244

ROI Social Media Metrics Survey 244

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

Keyhole.co

FEBRUARY 17, 2023

Maintain a similar tone in your advertising campaigns, posts, and content. Nike recently promoted its sneakers with a campaign featuring professional skater Sky Brown emphasizing women empowerment with the tagline “Who Said Woman Was Not Meant To Fly.” Design appealing images and videos to present your campaigns beautifully.

Strategy 52

Strategy Brands Discount Hashtag 52

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. As many as 70% of job-seekers use social media to find openings.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

APRIL 23, 2013

Ardath Albee reveals three key attributes that technology buyers value in marketing content, including freshness: “58% (of technology buyers in a UBM TechWeb survey) said they wanted content that was timely and current (while) only 11% said they’d consider content more than 18 moths old.” Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Sprout Social

JANUARY 25, 2019

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Engagement 110

Engagement Hotels Brands How To 110

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. ” — B2B Marketing Trends for 2018 , Act-On Blog. Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

AUGUST 4, 2021

In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. There are so many different types of email campaigns you can send (more on this below) and there’s plenty of room for creativity. Step 1: Understand the goal of your email campaign.

Campaign 98

Campaign Marketing Discount How To 98

Convince & Convert

MARCH 1, 2012

The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew. The Pew Internet & American Life Project did a survey. So the stat of the week is something that aligns with my own personal interests. I think it was published February 24th or 25th, so it’s pretty recent stuff.

Social Media 142

Social Media Hubspot Software Hosting 142

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Surveys suggest that many marketers are uncertain of the effect of content marketing. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

agora pulse

NOVEMBER 10, 2016

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). Need more inspiration to guide your marketing campaign and to see real-life examples of B2B versus B2C ads?

B2B 119

B2B Marketing Loyalty Comparison 119

Writtent Blog

APRIL 8, 2013

Classic” reprints: Once you’ve published your newsletter for a while, or if you have a large company blog or article marketing campaign, you can reprint popular or valuable articles originally published elsewhere. Surveys, polls, and feedback: Ask your customers what they want. They will tell you, and you’ll both be happier.

Newsletter 111

Newsletter Resources Content Press Release 111

Writtent Blog

JULY 1, 2014

Cisco’s recent “Umi” campaign lent a highly personal touch to a tricky product, and could be easily emulated using a basic webcam: Image source. So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Use Video Already! Think Small.

Content 95

Content Nielsen Marketing Repository 95

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. Facebook Advertising. Does Facebook Work? by iMedia Connection.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Major brands have been using their real-life employees to recruit and market for decades, an idea we famously saw with IBM’s “I am an IBM-er” campaign: image credit: IBM. Survey Results. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!” In addition, “Three-quarters (74%) of North American agencies say their clients run PPC campaigns on Facebook. ” At least something is bipartisan. .” a non-specialist) reports Laurie Sullivan.

Statistics 219

Statistics Research Social Media B2B 219