article thumbnail

How to Find Your Audience on Social Media

Social Media Strategies Summit

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. At this point, it’s worth stopping to sense-check your findings by surveying your existing customers. Sign up for one of our upcoming social media conferences.

article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Metrics 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170
article thumbnail

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

According to a survey by Tomoson : Influencer marketing generates as much as $6.50 According to a survey by Tomoson : Influencer marketing generates as much as $6.50 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign.

article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 105
article thumbnail

6 Email marketing templates that drive results

Sprout Social

Improving user experiences using customer feedback from surveys. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique.

Template 129
article thumbnail

8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns. The answer is Facebook marketing.