Twitter Preps Brands for 2016 Summer Olympics (Infographic)
The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete.
The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete.
Marketing manager Jay Bavishi said in a blog post that Twitter retained market research firm Research Now to investigate what its U.S. users expect during the Olympics, and Research Now’s findings were:
- Entertainment: This includes humorous takes on what’s happening in Rio, sharing video assets or creating exclusive branded content.
- Inspiration: Research subjects indicated a preference for content that inspires people to think or act on issues of a global scale, in addition to celebrating individual athletes or a national team.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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