Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Influencer marketing is more than just a buzzword.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

AUGUST 2, 2018

Create surveys. Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Ask for feedback, ideas and insights. You can’t give people what they want unless you listen to them first. So, talk to your clients! Use keywords.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. Getting qualitative data.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

AUGUST 10, 2011

Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

JANUARY 17, 2019

Conduct Surveys. Can you survey customers to discover a new point of view? Champion a cause or highlight a struggle like Healthsparq’s #WhatTheHealthcare and TOMS’ One for One® campaigns. Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

MARCH 8, 2013

Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Please do look at their campaign and scorecard – it’s stunning and also quite mind blowing.

Case Study 240

Case Study Project Issues Insurance 240

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. This means that requiring people to fill out a survey, leave a blog comment, Like your Facebook page or visit a brick and mortar location could count as “pay to play,” which turns your giveaway into an illegal lottery!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

MAY 13, 2016

But if we don’t know why we’re creating hooks, or stunts, or campaigns to get people’s attention, what’s the point of it all? We surveyed internal stakeholders. After all, we tend to be a creative lot, and we’re used to coming up with “hooks” and stunts to get people’s attention. Case in point. how to bridge the gap between the two.

Analysis 100

Analysis Training Banking Organization 100

Waxing UnLyrical

JULY 1, 2015

Next, build your campaign around your goals and then identify the most suitable social media platform(s) for it. Apart from identifying the right platforms for your campaign, you’ll also have to make sure you’re sharing the right kind of content with your audience.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

AUGUST 19, 2011

In a recent survey of small-medium sized businesses (less than 1,000 employees) over half had annual marketing budgets of less than $1,000. Do you craft mindblowing ideas for a guerilla marketing campaign ( like these )? That number – and attitude – are daunting for someone who wants to see these businesses succeed.

Small Business 206

Small Business eBook Survey SEO 206