Firebelly

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Are You Doing Influencer Marketing Right?

Firebelly

In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Include all platforms (Facebook, Twitter, YouTube, etc.). Have clear action you want your audience to take. Show proper influencer attribution. *In Influencer disliked the product. Step 3: Optimizing Content Distribution.

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Having trouble reading this image?

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Cyber Monday Is Here!

Firebelly

A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Cyber Monday Facts: More than one in three people say they'll be using their fast-access work computers this year for holiday shopping. That's more than 51 million people logging on at work. View an alternate.

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Social Media Weekly: 5 Stories You Need to Read

Firebelly

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself By Tamar Weinberg If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will need an audit.

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Valentine’s Day and Social Media: 5 Must-Reads

Firebelly

By Megan Calhoun Given the choice to go without one thing for Valentine’s Day, about 76% of social media savvy women choose to give up Facebook over sex with their spouse or partner, according to a new survey by SocialMoms.com, a network of 35,000 influential moms who are active in social media.