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Dave Fleet

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. A few highlights from the Canadian survey: “A person like me” and regular employees both saw the biggest increase in trust in Canadian Barometer history. That is, except in Canada. Results of the 2012 Canadian Trust Barometer.

Social Media

Social Media Bazaarvoice Survey Eventful

Trust (or Lack of it) and One-Way Social Media

Dave Fleet

OCTOBER 25, 2010

Ad agencies, to generalize, often come up with big ideas but they’re often based around one-way “push&# messages, rather than dialogue (in fitting with the short-term quarterly campaign-based model of thinking that I’ve discussed recently). The 2010 Trust Barometer results speak clearly to the implications of this approach.

Social Media

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Dave Fleet

Trust in 2012: 4 Implications for Social Media

Trust (or Lack of it) and One-Way Social Media

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