Social Media Today

SEPTEMBER 24, 2019

Twitter has launched a new marketing strategy arm which will partner with brands to help them maximize their tweet campaigns.

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Campaign Twitter Strategy Team 157

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

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Strategy Marketing Analysis ROI 78

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

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Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Marketing teams that don't embrace AI and other technologies will be left behind. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI.

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Team Marketing ROI Training 147

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 109

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

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Strategy Press Release How To Collaboration 130

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The more monotonous tasks AI can take on, the more you can focus on growing your strategy, and business, and do more of what you actually like. In the 2010s, that meant creating an Instagram strategy.

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Team Social Media Management Skills Trends 134

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 126

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. How does one topic perform on social compared to another? Let’s dive in.

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Strategy Brands UGC Marketing 122

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

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Strategy Sentiment Patterns Marketing 104

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Strategy Sentiment Marketing Analysis 128

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. One of the essential time-saving strategies that every marketer should use is to create a content calendar. But why do you need to optimize your time?

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Social Media Strategy Marketing Curation 179

Sprout Social

APRIL 20, 2023

Do you need help developing a strategy? When to use an agency Given the current state of things, these are the ways I most commonly see agency partners being used in an effective and impactful way: Strategy If your organization does not have a fully baked social media strategy , this is one area where agencies can really help.

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Team Social Media RFP How To 125

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

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Instagram Tools Strategy Hashtag 115

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

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Advertising Social Media Strategy Tools 105

Oktopost

APRIL 6, 2023

Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy.

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Atlassian Strategy B2B Apple 118

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

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B2B Strategy Tips Content 93

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 90

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Tailor content to each specific channel and audience while also maintaining a coordinated strategy.

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The Realtime Report

JULY 21, 2021

Strategy for Your Business. To help create an effective social media strategy for your business, here are some helpful tips: Coordinate with Your Entire Marketing Team. In order to maintain consistency across channels and campaigns, it is important to coordinate with your other team members or marketing branches.

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Real Estate Social Media Strategy Tips 172

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts.

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Influencer Campaign Video Instagram 96

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. How are goals and strategies for content marketing changing? CPM) compared to brand awareness campaigns ($0.34

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Research Report Social Media CPM 257

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Check out how simple their text is: Temple University P2P Texting Campaign. Organizations Are Already Seeing Incredible Results.

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Strategy Marketing SMS Mobile 211

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

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Team B2B Marketing How To 131

Pam Hughes

NOVEMBER 2, 2021

Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. Many brands are increasingly relying on Agile techniques to ensure their marketing campaigns succeed.

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Campaign Strategy Marketing How To 63

Sprout Social

AUGUST 28, 2023

AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.

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Team Tools Marketing Hubspot 87

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Published on.

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Tools Strategy Video Library 123

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

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Meeting Team Social Media How To 98

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

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Template Templates Campaign Social Media 128

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

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Strategy Twitter Tips Marketing 52

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

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SEO Strategy Tips Marketing 239

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

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Campaign Content How To Influencer 105

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. Agorapulse.

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Campaign Social Media Tools Hubspot 125

Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Great tools can make all the difference to your Instagram strategy. users back in 2020.

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Instagram Strategy Marketing Upcoming 217

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Promoting your influencer content can help improve the overall reach of your campaigns. It hit $15.2 billion in 2023 and is projected to reach $22.2

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Statistics Influencer Strategy Marketing 127

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Learn how your team likes to be recognized.

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Team How To Social Media Management Embedding 133

Sprout Social

SEPTEMBER 23, 2022

The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. The most powerful technique social teams have in their corner this month is working directly with Latinx and Hispanic creators. Linking up with Latinx creators.

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