yMarketingMatters

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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

You can use paid advertising to increase your reach, on an ongoing basis, or when you need an influx of reliable traffic for something specific: To build a critical mass on the launch of a new campaign. What strategies do you use for your content distribution? To target potential leads when hosting an event.

Content 147
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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

You can use paid advertising to increase your reach, on an ongoing basis, or when you need an influx of reliable traffic for something specific: To build a critical mass on the launch of a new campaign. What strategies do you use for your content distribution? To target potential leads when hosting an event.

Content 130
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Top Marketing Trends for 2013

yMarketingMatters

As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together. This clear communication will generate familiarity and a positive user experience, attracting new prospects and staying more connected with existing customers.

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Social Media Updates

yMarketingMatters

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

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Does My Business Need to be on Twitter?

yMarketingMatters

This will help you work out a creative strategy, be consistent with your content on Twitter, and save you a ton of time. KEY: Before starting a Twitter profile for your business, work out a clear plan that can be easily implemented as it will help you stay focused on your goals for your social media campaigns. How to Tweet to Twitter.

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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. Crafting an effective business email is both an art and a science.

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Social Media Updates: March

yMarketingMatters

Promoted Pins are viral and continue to drive conversions even after your campaign has ended. LinkedIn Introduces Account Targeting : This new functionality makes it possible for marketers to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts. Keyword targeting. Customer database targeting.