Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Adam Singer. Chaim Haas.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Think about redoing your Twitter strategy if all you plan on doing is broadcasting. Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Some agencies are pure technicians: all tactics and no strategy. If you have a narrow requirement, such as a PPC campaign manager, it could work, but for multifaceted engagements, there will be times when face-to-face meetings are necessary. Is the agency open to crawling before it walks? Has strategic thinkers.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do I craft a corporate strategy for blogging ? You’ll learn the importance of transparency and understand why this matters to your business.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Two days ago, they launched a new campaign to replace the old one. Pam says “I think their efforts are fantastically smart from a business perspective. It’s pretty specific.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 5, 2010

A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. A Guide to Geocoding Images for Local SEO : Image optimization is a big part of a cohesive SEO strategy. and a number of others.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. Simply put, search Retargeting companies use data in innovative ways to help marketers get unprecedented results from their display campaigns.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

FEBRUARY 4, 2015

In September, I defined the strategy on an outreach campaign for a really awesome tech product suitable for families. But what I forgot to consider when doing the initial strategy is the other criteria to guarantee coverage: some bloggers demand product (this was a pre-order campaign, so product was not available).

Press Release 80

Press Release Apparel Blogger Module 80

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Viral content marketing is and should be the topmost priority of any online marketing campaign. Reply Tinzley December 9, 2009 at 10:14 am Tamar, this is great information. I stumbled across your site and was like, wow! Because I happen to be reading your book right now.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. 7 Benefits to Engaging in Social Media Marketing (Search Engine People): Jeff Quipp explains why an SMM strategy is important for any business.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

APRIL 8, 2010

Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. Do you know what that means?

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MAY 5, 2010

Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. Let’s say you did something along the lines of what I do — social media consulting and strategy. So those who are running social media campaigns should be aware of that!

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. It’s not just boring at times, it could be hazardous to your other campaigns too. And it must be a win-win.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Web Development and Website Strategy. SEO: Strategy. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JULY 29, 2008

An Interview with Language Trainers, Creators of the Accent Game by Tamar Weinberg on July 29, 2008 Share If you haven’t yet seen the Language Trainers Accent Game , it has won the “best viral marketing strategy of 2008″ (in my eyes). Tamar : What does your company do? my favorite to this day is “will it blend&#.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Develop a strategy that is yours and cannot be challenged. Reply Saporito January 29, 2008 at 12:49 pm I appreciate immersive marketing strategies. This shouldn’t come as a surprise.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Free is a strategy or a tactic, a business decision. You want something from someone, so you need to compel them to engage or they’d have no reason to.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MAY 28, 2008

What I do think, is that this video raises important questions — like whether or not we know we’re being marketed to; and how successful a marketing campaign can be if it doesn’t tie in to the product or branding or encourage us to take some form of action. Personally, I also feel that the best products market themselves.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

After a mere 12 weeks, the brand realized this agency was simply posting to social media with no strategy. (My They’re still on this high that social media marketing strategy of old is a panacea of poor marketing to date and silver bullet. But this is how it is. You can’t broadcast anymore like that.

Digg 213

Digg Marketing Social Media Feed 213

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

OCTOBER 25, 2011

But social media alone should never be treated as a standalone marketing method; it must coexist with other marketing strategies. An integrated digital marketing approach is the best way to see success online for any business. If you’re just hired to handle social media, have no fear!

Social Media 271

Social Media Consultant Buy Feed 271

Techipedia: Tamar Weinberg

JULY 7, 2010

Sadly, that same strategy was passed onto the client’s Twitter feed as well; with the exception of a single @ in a full month (that was a response to a question), the entire Twitter account was fully automated. The success of a social media marketing campaign strongly revolves around engagement.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JUNE 13, 2012

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. First, Google is becoming noticeably more transparent in making its algorithm and strategy. Telegraphed Punches and Missing Metrics.

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You need to determine what kind of strategy you’ll implement. You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. In social media marketing, some people are hired to build buzz about a specific campaign.

SEO 178

SEO Social Media Marketing Digg 178