Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. The main site for the Digital Death campaign is Buylife.org. It’s natural for people to want to know how long it will take for a campaign to accomplish it’s goals.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Social and Logical

DECEMBER 19, 2010

Using social media for business purposes does require strategy and direction. Quite a bit of strategy is needed to carry this off without sounding like a spam bot. Quality social media strategies require a lot of small details. Having the right frame of mind every as you work on a campaign might sound frivolous to most people.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

There basic inquiries are very much relevant to online marketing campaigns. Being familiar with research literature is extremely useful if you want to make better decisions with social media strategies, instead of falling for various myths. But applying academic research does not seem to be common practice.

Social Media 150

Social Media Wikipedia Research Statistics 150

Social and Logical

DECEMBER 3, 2010

Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. For now, let’s just focus on your campaign. Use the tips in the above to create new material for your campaign. Ask yourself how you can incorporate these qualities within your own content strategies.

Content 150

Content How To Journal Campaign 150