Mindjumpers

JUNE 22, 2012

Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. million fans at the start of the campaign, saw a demand for a blue coloured Skittle. The campaign hyped the launch of the blue Skittle enormously.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

NOVEMBER 17, 2014

Also you can chose to pay per click or per impression, e.g. if you are running a campaign to create app engagement it is preferable to pay per click, because driving traffic to the app is the key objective. ?. So make sure there is money for boosting potentially viral content and campaigns in your budget.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

SEPTEMBER 30, 2011

Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The creative idea.

Social Media 230

Social Media Campaign YouTube Video 230

Mindjumpers

OCTOBER 14, 2014

If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when. This case illustrates both the fatal consequences of users reacting strongly to the ethical attitude of a brand and a creative campaign that simply went wrong.

How To 254

How To Guidelines Social Media News 254

Mindjumpers

NOVEMBER 26, 2012

But content without context is just messages without any bond to your long-term brand strategy. To have an Always On-strategy is to think long-term – on a short-term basis. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. without loosing a global strategy.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

SEPTEMBER 16, 2011

Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. Check it out here, and let me know what strategy you might put together for your brand on Facebook?

Facebook 277

Facebook Marketing Team Strategy 277

Mindjumpers

MAY 6, 2011

As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. Work out Your Social Strategy.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

MAY 8, 2012

The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

MAY 23, 2012

The point was to evoke a physical reaction to the core message of the campaign, “Who Cares?”, With a target group understanding focused on the online part of their daily life, the campaign tried to actively move them from the screen into the action. Similar Posts: Anthon Berg Celebrates the Generosity With The New Campaign.

Groups 228

Groups Groups Campaign Travel 228

Mindjumpers

JANUARY 4, 2012

High Level Social Strategy Model. The Purpose: What is your overall purpose and objective of using social media – is it a part of the marketing mix or is the purpose to create new opportunities for your business: Tactical – often traditional campaign thinking. Strategic – more focus on your overall business performance.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

MAY 31, 2012

Inspired by this universal passion Huggies created a campaign that encouraged photo sharing in a way to build lasting customer relationships. Using Facebook Ads to help drive campaign awareness, Huggies gathered 4,000 photos from engaged fans in a span of just three weeks. The campaign was social by design, right from the beginning.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. The Organization. The Social Newsroom – How To Make It Happen.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

MAY 4, 2011

If social is to be an integral part of a brand’s presence, i.e. tying in, pushing out and implementing the beauty of the work a brand does with what its customers see, so it encourages, supports and builds customer’s behaviour, experience and relation with the brand, then you need to invest in a social strategy.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

APRIL 25, 2014

While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time. Make sure you have a set strategy that will allow your brand to be flexible and react to sudden shifts. Real-time marketing vs. real-time engagement.

Engagement 203

Engagement Tumblr Activities Communities 203

Mindjumpers

SEPTEMBER 24, 2012

Activate campaigns across all channels and make sure to communicate any brand activity to all agencies working for you to reinforce the impact of the message. The agency should also be informed about both the overall strategy of the company and any changes in that strategy.

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

NOVEMBER 26, 2010

The campaign started this week on their Facebook Page where you can see and vote on the different videos. Anyways, this was not the campaign my blog post would be all about. Last year Marabou did a really successful social media campaign for the Aladdin box around Christmas. Let me start from the beginning. Creating engagement.

Engagement 226

Engagement Social Media Technorati Campaign 226

Mindjumpers

SEPTEMBER 28, 2010

Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. The real issue I noticed here is how brilliant the marketing strategy is.

Social Networking 227

Social Networking Sites NGO CSR 227

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. Emart SunnySale Campaign. The black and white squares quickly became ubiquitous.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

NOVEMBER 23, 2012

So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Put Content Marketing at the Heart of Your Brand Strategy. Read the entire report here. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. And in every step your media strategy plays a very important role. The key here is to give a more human feel to the entire experience.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

NOVEMBER 18, 2010

Their work is centered around three areas: campaigning for change, development work and emergency response. Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. The Haiti Case.

Social Media 244

Social Media Conference Technorati Case Study 244

Mindjumpers

OCTOBER 8, 2013

Okay, so now you know why you should incorporate videos into your social media strategy. General Electrics showing how nature is one big loop in their 6 Seconds Science campaign. How to get the rust off your knifes – Lowe’s Fix In Six campaign. Where to go? But which platform fits you best and where’s the party at?

Video 266

Video Film Instagram YouTube 266

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

SEPTEMBER 6, 2013

We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The best part about their Instagram strategy is that VisitCopenhagen let a local person take over their profile each week.

Instagram 272

Instagram Brands Tourism Sports 272

Mindjumpers

APRIL 20, 2012

Slide 15-19: Before analytics can provide any value, we need to have a clear strategy and clear objectives, targets and KPI´s. Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement.

Analytics 277

Analytics Social Media Data Engagement 277

Mindjumpers

JANUARY 14, 2015

Brands will stop looking at content marketing as “campaigns” and instead will look to create smart processes. Chief Strategy Officer at Content Marketing Institute. . • For my “safe, soft prediction,” I predict 2015 as the year of content-as-process. Robert Rose. The Importance of Localized Branded Content on Social Media.

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

NOVEMBER 11, 2011

In order to execute the campaign, Carlsberg designed a media strategy to create awareness through TV, cinema, outdoor and online video. How to Create Viral Success: Top 10 Viral Campaigns. On top, they leveraged a partnership with Kinepolis for the infrastructure. Hit the lottery.

Video 257

Video Authentication YouTube Groups 257

Mindjumpers

JULY 22, 2011

Companies put a lot of stress on creating good advertisements, conducting great market research, sales strategy as well as a good online campaigns, but what can help all these things to work better, is if customers look at brand as credible and they have faith in it.

Privacy 243

Privacy Reputation Advertising Social Media 243

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. The Company was forced to make a speedy apology and promise a detailed review of their content strategy. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

MARCH 25, 2013

The value of news and bank holidays are not to be missed out on; remember to include outcomes from the election campaign, season for shrimps and Easter lunch parties – if it’s relevant for your market. With this, you can pick out the most relevant themes for your brand, such as Heritage & Identity, Product and Creative Ideas.

Guidelines 206

Guidelines How To Facebook Banking 206

Mindjumpers

SEPTEMBER 14, 2012

Tracking happenings and events as well as local campaigning through other media channels is not only important to be aware of, you can also strengthen the integration of channels to connect with your audience in a well-organized and cost effective way. Local campaigning means business revenue. Leverage content in real time.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

AUGUST 25, 2010

So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Learning is Change. says: September 2, 2010 at 2:03 pm [.]

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

FEBRUARY 12, 2014

Promoting a lifestyle is your targeting strategy. Pin it to win it campaigns are popular with followers. This is an exceptional opportunity for you to gain valuable insights, so make sure to look at your followers, spend some time to discover what they are pinning and sharing and who else they follow.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

JULY 7, 2010

My first thought was that these talented guys must have had been featured in some kind of viral campaign – the most obvious guess – for a beer or soft drink brand. I couldn’t help smiling. These guys were great. And all the tourists seemed to agree with me. And this is actually the reason for this impulsive blog post. Give us a shout!

Disqus 208

Disqus Fashion YouTube Policies 208

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! I think H&M’s social media strategy involves three essential items – listen, care and involve. When you get people’s attention – make it easy to transform it into action!

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

MAY 3, 2011

Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns. Build a strategy that is social by design. Gain insights – Observe your customers and their actions to improve your business and stay aligned with the people you serve. Keep learning.

Facebook 274

Facebook Crowdsourcing How To Marketing 274