Jeff Esposito

APRIL 24, 2012

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. So when I see a company leveraging PR as part of a longer-termed strategy, I get excited. Much of this hype building is focused on being short-lived and based on specific dates.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

JANUARY 19, 2012

If for some reason you are in Vegas next week and want to see me talk about social media and show things that you can be measuring, check out Social Commerce Strategies at the Red Rock Resort. Hope you have something awesome lined up and I will catch you next week at some point. Now here’s this week’s edition of Five for Friday.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

JANUARY 21, 2014

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. PRs are realizing that they can use content marketing to do a lot of their work for them.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

NOVEMBER 23, 2010

Like many small companies that offer deals on geolocating networks for check-ins, the Gap had some issues with their maiden check-in campaign. The campaign seemed pretty straightforward where the company would offer 10,000 free pairs of jeans for check-ins at one of their stores.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

MAY 14, 2012

Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying.

Marketing 50

Marketing Campaign Video Products 50

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it. In situations like this one, I always like to ask myself the “What would you do?”

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31