Janet Fouts

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PRPD Panel re-cap

Janet Fouts

I was invited to moderate a panel on social media strategy at the Public Radio Directors Association ( PRPD ) conference in Denver. The panel was about creating a social media strategy. WTMD raised over $10,000 through this campaign and a good following of fans to boot. View more presentations from Janet Fouts.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. The other option is the most obvious.

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Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

Take Audi’s R8 campaign, #WantAnR8 which resulted in lots of drooling car buffs sharing their dream car as well as a lot of dealerships getting into the game and being retweeted. Facebook Googleplus Social Media Tips and Tricks Twitter strategy Google Plus hashtags Twitter' SciFriLive — Science Friday (@scifri) July 4, 2014.

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Marketing Automation Discussion at SFAMA

Janet Fouts

Chunking up content–like a webinar for example–into short segments that demonstrate particular tools, techniques or strategies allows you to use that webinar for multiple audiences and extend it’s value considerably. Each level of the campaign needs to have messaging relative to where the prospect is in the campaign.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Is your social strategy and content aligned with your buyer personas? 38% of Millennials are bilingual. Is your website responsive and mobile ready? No excuses.

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

At home she enjoys dancing and meditating in the garden where she’s been designing #seedsgame and writing a love strategy guide. Her work curates a common sense of thrivable community design, weaving a network of intentional mastery spaces designed for efficient global collaboration. July 5 – 1 pm PT.

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Hubspot 3 launches

Janet Fouts

You can create lead nurturing email campaigns that keep giving great information to your visitors and use those inbound marketing techniques to turn visitors into prospects and prospects into leads. Use this data to fine-tune your inbound marketing strategy with the built-in A and B testing capabilities. Get a demo!

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