Idaconcpts

MARCH 29, 2013

Start a Business Strategy. A strong strategy in place can focus the work so that the output of the business is in places that can maximize the benefits of the business’ work. A thorough strategy does this through a number of methods. An in-depth strategy also analyzes the competition.

Cost 139

Cost Study Strategy Resources 139

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. Social Media Strategies Summit 2013.

Conference 172

Conference Social Media Airlines Education 172

Idaconcpts

MARCH 23, 2013

CPG brands have invested millions of dollars in creating robust brand sites and digital marketing campaigns—all in the interest of engaging loyal buyers. CPGs online retailers must rely on creative strategies to increase direct site sales. A good example is Pepto Bismol with their Millenial-targeting ads. Creativity is Key.

Retail 136

Retail Price Discount Survey 136

Idaconcpts

JANUARY 4, 2012

If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. However, this “advice” typically falls a bit short. It falls short because it neglects to mention “how” to achieve this, at least in a practical way.

Press Release 132

Press Release Social Bookmarking How To Directory 132

Idaconcpts

AUGUST 16, 2013

Basic SEO strategies like site redesigns and keyword research will pay off over time if you continue to nurture the business. You can practice these skills while you campaign on social media outlets like Twitter, where limits on how much you can type force good copywriting habits. Highlighting Accomplishments. Getting What You Want.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Idaconcpts

FEBRUARY 6, 2013

While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. For businesses, embracing the importance of community amongst Latinos and incorporating it into their marketing strategies, which already undoubtedly include social media, would be a Latino consumer goldmine.

Social Media 132

Social Media Foursquare Communities Mobile 132

Idaconcpts

AUGUST 22, 2014

Basic SEO strategies like site redesigns and keyword research will pay off over time if you continue to nurture the business. You can practice these skills while you campaign on social media outlets like Twitter, where limits on how much you can type force good copywriting habits. Highlighting Accomplishments. Getting What You Want.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Idaconcpts

MARCH 7, 2011

While I don’t support his behavior, you can definitely take 3 important lessons from his social media strategy. Takeaway: Allocate a serious budget to your social media campaign. From Entertainment Weekly to TMZ.com to Twitter, everybody just can’t get enough of Charlie Sheen. Lesson 1: Give to people what they want.

Ustream 176

Ustream Social Media Technorati StumbleUpon 176

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Maybe it’s time to change your site strategy a little. Tools in Action. Are they crowd pleasers? Share this on Facebook.

Sites 139

Sites Widget Tools Adsense 139

Idaconcpts

AUGUST 7, 2012

How often did you access the platform for tweaking your campaign? Has this event affected your social media strategy? To date (note from idaconcpts.com: 07/25/12) since May 11, 2012, I have gained 25 new followers and 191 clicks off of promoted tweets. With this awareness, I feel that my following has increased greatly after.

Small Business 124

Small Business Advertising Project Course 124

Idaconcpts

MAY 25, 2012

After taking this step back and concentrating on strategy, I surprise my clients in making a recommendation for email. While there are some great examples of direct response campaigns using social media (e.g. Before jumping into a social media channel, take a moment to think about your strategy. Here are a couple reasons why.

Retail 142

Retail Survey Social Media List 142

Idaconcpts

OCTOBER 29, 2010

The effects of the campaign have been hard to ignore: Every time a user types “Nathan Deal&# into Google, the search engine instantly suggests “Nathan Deal ethics&#. But SEO is different, and this campaign is already being called out as “Black Hat SEO&# – a charge that the group has been quick to defend against.

SEO 132

SEO Journal Technorati Campaign 132