Dave Fleet

JANUARY 26, 2021

We are also encouraging marketers to evolve their scorecards to include longer term tangible business outcomes and reputational metrics to measure how effective campaigns are in driving trust with consumers. Social media is not homogenous – and it’s not going away. And it’s time to stop applying myopic one-way mindsets to two-way channels.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

MAY 25, 2010

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. You’re doing it wrong.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 4, 2011

Similarly, while it might seem easy to launch into a social media campaign, if you don’t prepare properly – nail down your social media policies, engagement guidelines and escalation processes, among other things – then when issues emerge you’ll be in trouble. It’s all about the foundation.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

JANUARY 8, 2023

In this book, Thomas Rid examines the history and tactics of disinformation campaigns and political warfare, and how they have been used to manipulate public opinion and shape global events. Leibman provides practical tips and strategies for managing your time, energy, and stress, and offers advice on how to boost your performance at work.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

FEBRUARY 2, 2012

” As a starting point, stop thinking about social media in the same way you think of traditional marketing campaigns, and start thinking in terms of bringing people together around a common interest. regular employees) and to “people like you.” However, that’s just the beginning. What do you do with (and for) them?

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

FEBRUARY 16, 2016

As I mentioned, I’ve spent the last year thinking a lot about these kinds of landscape shifts – these aren’t trends that will affect your next campaign, but they are significant shifts that so much trends as broad-sweeping contextual changes that have the potential to shift agency strategy.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

FEBRUARY 2, 2013

As we say on the Edelman website, the GCRM, “is responsible for overseeing the global client relationship, setting the strategy and managing the core client team. Content strategy in a multi-stakeholder mix. Measuring social throughout the campaign lifecycle. The balance of global/local. Engagement at scale.

Team 304

Team Project Resources Influencer 304