Buzz Marketing for Technology

article thumbnail

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

A more efficient approach is to automate by integrating the prospect and lead data garnered from media campaigns and partners directly with your marketing automation system and/or your CRM. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

article thumbnail

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. In order to be successful with your hashtag strategy, leaders in the space recommend several best practices to follow: Limit the number of hashtags you use and keep it simple. Get organized.

Hashtag 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

article thumbnail

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies. So what does a CDO do? But we’ve clearly reached a tipping point.

Marketing 258
article thumbnail

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Well “hope” isn’t a strategy. Today, the opportunity to make the switch from hope to strategy abounds. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome.

Marketing 235
article thumbnail

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

There is another reason, though, that points towards a justification of these short-tenures: marketing campaign failure. In other words, CMOs are often let go when large and important campaigns get lackluster results: a new product launch being flubbed, a rebranding project failing to deliver results, and so on.

Data 206
article thumbnail

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. I keep posting things but I’m not getting many views.” Few, however, look to their own efforts for answers.

Brands 279