Akamai Marketing

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? The first of which is that no matter how fantastic your social media professional is, you’ll still be pivotal to the success of the campaign. Here are 5 ways you can support the success of your social media campaign and your investment with a social media professional.

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. When all else has failed, try social media and do it FAST.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

A Facebook page was developed, it wasn’t actively utilized for the short campaign. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' For ease, we decide to identify influencers who were also bus riders already.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

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What's your social currency?

Akamai Marketing

Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” It’s just that tapping into people’s motivations rarely happens coincidently, it takes time and strategy.

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