Adam Cohen

article thumbnail

I Will Not Write About Old Spice

Adam Cohen

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

Badge 201
article thumbnail

Engaging the Right Audience on LinkedIn

Adam Cohen

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. Imitation is Flattery.

LinkedIn 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Even the big consulting firms are finding their way into the digital strategy arena. Ad agencies are extending “big ideas” to be rooted in shareable social platforms.

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets.

Research 265
article thumbnail

Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Even the big consulting firms are finding their way into the digital strategy arena. Ad agencies are extending “big ideas” to be rooted in shareable social platforms.

Flickr 100
article thumbnail

Engaging the Right Audience on LinkedIn

Adam Cohen

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. Imitation is Flattery.

LinkedIn 100
article thumbnail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Many are already pointing to Old Spice as a prime example – but the campaign was a Super Bowl ad (does it get any more “paid media” than that?) Would the Truvia example Greg mentions earlier in the book have been as successful without a $20 million mass campaign that ran first? Cognitive Bias in Social Media Strategy (9).

Marketing 210