Taylor Marek

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The Psychology of Social Engagement

Taylor Marek

In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. 81% of consumers receive advice relating to purchasing from friends and family on social networking sites. But what does it all mean for your business? Phone a friend…or Tweet them.

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Humanizing The Social Media Industry

Taylor Marek

Social media has the ability to permeate into every avenue of a consumer’s life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Experts suggest taking an inside-out approach.