Small Business Mavericks

NOVEMBER 21, 2013

If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns.

Social Networking 101

Social Networking Study Metrics Campaign 101

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

JANUARY 8, 2012

That is what small businesses need to do with their online marketing campaigns. Since you are already thinking of new advertising campaigns for this year, think about how often you can afford to place ads all over the internet and especially social network sites. Yes, they are annoying to us.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

JANUARY 5, 2012

More people will see you just on social networks alone. Adding business marketing to your current advertising campaigns can only boost your customers which in turn will boost sales. Although some people may think that the advertising are interrupting the games they play on Facebook, or are just annoying.

Twitter 173

Twitter Facebook Small Business Advertising 173

Small Business Mavericks

SEPTEMBER 10, 2011

There are a number of reasons why you might want to hire a professional social media team to handle your campaigns. First on the list is the time-intensive nature of social media marketing. You don’t really have time for social media, and you know it. A social media firm does it every day.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

AUGUST 8, 2013

Google AdWords campaigns. Social networking. There are a lot of ways to reach a demographic audience, be it a geographically-based audience, an age- or gender-based audience, or something else. Search engine optimization. Facebook ads. Video marketing. Or some combination of the above.

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

JUNE 3, 2013

I mean, let them know where to find you on the social networks. Lead them to your Facebook page, Twitter account, and other social media outlets. While you’re at it, why don’t you share your own information with your customers? But don’t give up on e-mail.

Activities 101

Activities List Small Business Training 101