Josh S Peters

MARCH 8, 2013

Open a PPC Campaign . Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Create a Social Media Presence . d like to aim at smaller, more niche oriented social networks, here’s a partial list to start playing with: [link] .

Tips 165

Tips Marketing Adwords Yahoo 165

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Build your campaigns with search and sharing in mind to get more out of your social media dollars.

Social Media 188

Social Media Reputation SEO Engineering 188

Josh S Peters

FEBRUARY 15, 2010

Do you run a direct mail campaign of some sort? Add your social info on there as well. When you’re getting ready to get things integrated the first thing you’ll want to do is… Analyze your existing online and offline marketing campaigns. Do you have a newsletter you’re running?

Social Media 119

Social Media Marketing Patterns Lijit 119

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

FEBRUARY 16, 2011

Do your profiles and campaigns work to further your mission? Run a SWOT analysis on your marketing to see where you can make improvements and build better campaigns. If you don’t have one then get on it right now. If you have one then pull it out and see how everything compares. Let this be your “guiding light&#.

Analysis 149

Analysis Guidelines Organization Campaign 149

Josh S Peters

JANUARY 21, 2013

Often called “buzz” or “viral” it’s really just good old fashioned WOM (Word Of Mouth) and is often the result of well run paid and owned campaigns / channels. Now back to the question of where paid fits in to the convergence of search and social. Social Media – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178