Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MAY 28, 2010

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create microsites using social platform providers. Create widgets.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JULY 16, 2010

I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. Fantastic insight.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. We all did something before social media. Or better yet, when was it asked of PR practitioners that they had to understand the value of making connections with people in social networks?

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

MARCH 5, 2010

So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. Might be time to update the resume… Tags: social media Social Networking marc meyer blogging. It shows up and it shows up high if you know what you were doing.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

FEBRUARY 2, 2010

By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers. Consider, today’s business models are developed with layers of hierarchy and managed very linearly.

Social Media 131

Social Media Sentiment Research Process 131