Dave Fleet

SEPTEMBER 7, 2010

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. Therefore, we should do a traditional media campaign.&#. What are the norms within the different social networks?

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

OCTOBER 25, 2010

Ad agencies, to generalize, often come up with big ideas but they’re often based around one-way “push&# messages, rather than dialogue (in fitting with the short-term quarterly campaign-based model of thinking that I’ve discussed recently).

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JANUARY 21, 2021

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms.

Privacy 397

Privacy Eventful Compete Report 397