Akamai Marketing

JANUARY 24, 2012

The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” I would argue that this isn’t a “truly” social campaign since the impetus was actual paid tweets with a designated hashtag, but we’ll leave that for another discussion. But what’s the real lesson here?

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

DECEMBER 22, 2011

This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Businesses won’t launch an initiative without considering how they’ll support it within social media. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

JULY 6, 2011

I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about? One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

OCTOBER 30, 2012

I start every class asking people to tell me what social networks they currently use. ” This prompted me to suggest during one of the social media certificate advisory meetings, that participants seeking a certificate MUST be willing to personally join the major social networks.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156