Adam Sherk

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How Much is a PR Professional Worth to a Startup?

Adam Sherk

While watching the film The Social Network over the weekend one scene in particular caught my attention. But based on public reports the real life Chris Hughes did apparently make a valuable contribution to Facebook and he went on to do good work for the Barack Obama campaign and then found Jumo.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Not from a recent Wikipedia entry; from actual news coverage from that time.

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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Facebook has some internal miscommunication where our rep didn’t tell others about this campaign– so these uninformed reps had jumped on us.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Make it easy to share – you should try to remove all friction between your visitors and their social networks. – Adam.

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Nathan Joynt March 2, 2010 at 1:04 pm I wonder if these numbers correspond to the growth rate of these social networks. I find this to be frustrating when measuring the twitter effectiveness of shortened links used for ongoing campaigns. Obviously FB and Twitter users continue to grow. Is Digg losing steam?

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