SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Start a Facebook page just so “we can have a Facebook page.

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Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Barbara Corcoran.

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Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step.

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Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Kikolani

FEBRUARY 18, 2013

Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. The trick to capitalizing on social media trends is to find what is happening now and make it work for you. They are over at Tumblr – are you? This is a guest post by Uttoran Sen. Follow Your Target Market.

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Convince & Convert

SEPTEMBER 29, 2015

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

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Unmetric

AUGUST 9, 2019

With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. You get insights on pin performance, follower growth, traffic referrals, and much more to fine-tune your marketing strategy. This helps you get the ‘so what’ out of reporting on your Pinterest strategy.

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SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

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Ignite Social Media

MAY 2, 2017

Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele , received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. Best Mid-Range Media Buying Strategy; and. Best in Food and Beverage.

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Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

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Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. 1 with a 14% user base).

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Mindjumpers

APRIL 25, 2014

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time.

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Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive.

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Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

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Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Lisa Larranaga Denten is the social media manager of Cision US. This will give you more insight on what they’re interested in and their needs.

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Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Yeah, most of us do.

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Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. So, what was fueling the social conversation? Did you see any great Movember campaigns or extraordinary moustache art? Movember participants!

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Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As a social media marketer, you might be ill-prepared for these unpleasant experiences.

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Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution.

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Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

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Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Take a Stance. Let Consumers Know You’re Closed.

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Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Kikolani

MAY 25, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How to Promote Your Blog With Social Media – How to share your blog articles on tumblr, facebook, linkedin and twitter to increase your reach.

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Socialmedia.biz

DECEMBER 4, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. Google abhors a vacuum. Like normal people do.

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Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

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Webbiquity SMM

JULY 24, 2018

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

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Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

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Convince & Convert

SEPTEMBER 10, 2015

Within 24 hours, the effort was covered in numerous news outlets—all without an accompanying media buy. This campaign offers a fantastic reminder that the element of surprise is best when closely aligned with your company’s product or service offerings. ” Enjoy a Sensory Experience with Land Rover’s Debut Novel.

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Writtent Blog

JULY 22, 2013

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Focus on Metrics: Do you know which social media platform your customers are coming from? Business Strategy. Social Media.

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Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography!

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Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Social media is exactly that: “social.&# If you’re going to dive in the social media world, you need to understand what it means to be “social.&# Empower them.

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Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

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Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

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Writtent Blog

MARCH 4, 2014

In a nutshell, it’s a hub for creating socially-relevant content for multiple channels, from Tumblr to WordPress, and keeping everything organized and measured along the way. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way.

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Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

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