SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Start a Facebook page just so “we can have a Facebook page.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. In fact, close to 11% of all Americans on social media use Instagram Shop. million more users than in 2020.

Instagram 162

Instagram Strategy Marketing Metrics 162

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

SocMed Sean

MAY 1, 2013

Engaging in the social space isn’t easy…and it sure isn’t cheap. Before launching new social media channels and campaigns, you should be thinking through the specifics of what you want to accomplish with channels like Facebook, Twitter and YouTube. And they are right to ask the question! –Sean.

Facebook 273

Facebook Energy YouTube Social Networking 273

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

SocMed Sean

AUGUST 27, 2015

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. That means it can be really tough to differentiate your profile from the rest of the pack.

LinkedIn 100

LinkedIn Startup SEO Skills 100

SocMed Sean

AUGUST 23, 2019

They see ads for eCourses, hear about them from friends or family, see them in emails and maybe even on social media sites like Facebook or Pinterest. The challenge for eCourse developers is that potential students are often overwhelmed with content coming in from all directions. This means typing in “Facebook” or “ESPN”.

Course 178

Course SEO Engineering URL 178

SocMed Sean

JUNE 14, 2012

Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders.

Social Media 274

Social Media Construction Sites Campaign 274

SocMed Sean

MARCH 10, 2022

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. This is significant because it means LinkedIn continues to be a vibrant social media platform targeted to professionals looking for work and employers. LinkedIn isn't like other social media websites.

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

SocMed Sean

DECEMBER 9, 2011

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

SocMed Sean

JULY 17, 2018

He is also a content writer for various blogs about higher education, entertainment, social media & blogging. In addition to communicating with potential customers, however, you will also need to communicate with your seniors and colleagues and make boardroom presentations on new products or give progress reports on campaigns.

Skills 220

Skills Marketing Posterous Team 220

SocMed Sean

NOVEMBER 26, 2011

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- It isn’t about demographics or profiling or campaigns. Social media is about people and relationships.

Collaboration 258

Collaboration Committee Social Media Knowledge Base 258

SocMed Sean

SEPTEMBER 19, 2019

Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. However, having said that, there might be room to improve a few aspects of your Instagram campaign.

Instagram 210

Instagram Engagement Hashtag Geotagging 210

SocMed Sean

SEPTEMBER 9, 2018

Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral” And often times, they are led to believe that this could be true because some social media huckster on Fiverr said they would drive “thousands of views to your content” for the low, low price of $5.

Content 265

Content Video Influencer Hosting 265

SocMed Sean

AUGUST 26, 2018

The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campaign that is focused on driving traffic to my blog? Can a Facebook ad campaign drive enough traffic and ad impressions to pay for itself?

CPC 210

CPC Facebook Cost Buy 210

SocMed Sean

AUGUST 14, 2018

Pinterest…it’s kinda the bane of my existence as a social media blogger. I like Pinterest a lot, but as a blogger who focuses on the use of social media it hasn’t really done me a lot of good when it comes to traffic. In fact, social media only delivers a 1/2 of a percent of my traffic.

Automotive 260

Automotive Blogger Metrics Social Media 260