Social and Logical

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What Went Wrong With the Digital Death Campaign

Social and Logical

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. The main site for the Digital Death campaign is Buylife.org. It’s natural for people to want to know how long it will take for a campaign to accomplish it’s goals.

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What Does Psychology Have To Do With Social Media?

Social and Logical

But I’d like to discuss different topics in Psychology and how research in this area matters for social media. Sure, there are many supposed experts in this social sphere. It surprises me that research findings in Psychology have yet to really interface with the realm of social media.

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Digital Deaths For World Aids Day

Social and Logical

According to PR Junkie, the campaign brought in less than $200,000 during the first week. Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. See the full article here.

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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Social Media is Fun When There is No Pressure. We all know how effortless social media can feel when we are doing it for personal reasons. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow. A Frame of Mind for Social Media.

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Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. This is part of Bounty’s campaign, “2,000,000 Views To Help Clean Schools.&#

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How To Come Up With Great Content Ideas

Social and Logical

Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. My last post was about social media being more of an inner game. For now, let’s just focus on your campaign. Use the tips in the above to create new material for your campaign.

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Tool versus Solutions- An Illustration

Social and Logical

Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. And if you follow my tweets, you will also learn about other successful campaigns. They harness the power of collaboration with their customers to create products that sell.

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