Jeff Esposito

FEBRUARY 28, 2011

Earlier this month, I finally got around to Robert Fine’s The Big Book of Social Media Case Studies, Stories and Perspectives. While the book wasn’t something that I should have read cover to cover, it was still a good resource for insights into some successful social media campaigns.

Case Study 34

Case Study Study Social Media Review 34

Jeff Esposito

JULY 22, 2013

One of the things that I think we often forget when pontificating on social media is the human element. Below are some more thoughts on the campaign. social media Crowdfunding Jennifer Windrum Sock MOnkeys Against Cancer WTF Lung Cancer'

Campaign 53

Campaign Social Media Sites 53

Jeff Esposito

JUNE 10, 2011

Pixie Dust & The Mountain of Mediocrity – This may be my new favorite analogy for social media. Eleven Reasons Domino’s Turnaround Campaign Worked – let’s face it, at the end of the day I love seeing good campaigns get the light they deserve. This post calls that out in some lovely terms. Image - 2CHIN.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

JANUARY 19, 2012

I know I am and am hoping that at least one of my social media NFL predictions is wrong and that the Ravens earn a berth in the Super Bowl. If for some reason you are in Vegas next week and want to see me talk about social media and show things that you can be measuring, check out Social Commerce Strategies at the Red Rock Resort.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. If selected, this panel will feature Teresa Cantwell, Dave Shaw and me.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. I’ve yet to be engaged in a media relations campaign when a reporter doesn’t ask for “the press release.”

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

OCTOBER 26, 2010

Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. Sure it might seem simple and kind of corny, but the note mentioned that my friend Mike Schaffer had passed the campaign along to me. Tags: social media Klout Mike Schaffer PopChips.

Klout 30

Klout Campaign Social Media 30

Jeff Esposito

OCTOBER 15, 2012

On the social media side of things, Sesame Street is a company that I truly admire. easy to jump on the anti-Romney bandwagon, the company stuck to their convictions even asking the President’s campaign to remove their ads containing Big Bird. The reason behind this was tri-fold. edutainment that it provided me and will to him.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

AUGUST 20, 2010

The future of public relations and social media – While I am not one to overly share Mashable’s latest news, I will pimp this post as I am quoted in it along with some friends. Social Media Be its Own Job in Five Years? It is something that I disagree with as there are many jobs that are pure social media now.

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

OCTOBER 12, 2012

How Social Tools Can Help Your Company Avoid Strategic Failure – very smart Q&A on use cases for social tools that you should probably read. Brandon Spikes’ ill-advised humor attempt backfires on Twitter – this is this week’s edition of Social Media screw-ups.

Tools 37

Tools Issues Eventful Campaign 37

Jeff Esposito

FEBRUARY 9, 2012

Employers, workers navigate pitfalls of social media – one thing I have never understood about social media on the corporate side is when a company has an individual as the face of their brand. Ever wonder what this kind of flopping is worth, well according to the lawsuit in this article $42,500 a month.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

JULY 20, 2012

Brands Ignore Negative Social Buzz at Their Peril – since we started high, we had to come down sometime. Number two on this week’s list takes a look at how many companies track and respond to feedback on social media… it is not high… only 49% in this study responded to feedback… what are we in 2008?

iPad 41

iPad Meme Film Study 41

Jeff Esposito

DECEMBER 10, 2010

Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. It’s a pretty interesting look at where the folks over at Facebook see themselves in the future. Some sounds like Orwell, but I can see it happening. A show of hands?

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

OCTOBER 26, 2012

Two Awesome Examples of Promotional Campaigns Done Right – great read on promotions that don’t suck from my buddy Danny Brown. Shorthand vs Shortcuts: Buzzwords vs the Angry Mob – one of the biggest pitfalls in social media is the dogpile. 99 LIFE HACKS TO MAKE YOUR LIFE EASIER! –

Sports 33

Sports Cost Campaign Examples 33

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. This fine breaks the commissioner’s no social media rule. Social media is something that an entire organization hold stake in. How about you?

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

JANUARY 24, 2011

Create set times to check out social sites and stick to it. You can be Clark Kent and should only pull out the cape when you get into a crisis or super awesome campaign. Unless you work for a company that has already engrained social media into their DNA, you will have to learn to work efficiently with less.

Buy 34

Buy Project Organization Social Networking 34

Jeff Esposito

JULY 30, 2010

Ford, who is always pushing the social media envelope, revealed the Explorer on Facebook. This post doesn’t beat a dead horse but brings up a honest assessment of why the campaign is not transitioning to direct sales – You can’t polish a turd. I liked the campaign, but I am already an Old Spice customer, as I like the smell.

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

NOVEMBER 5, 2012

campaign on the Start Some Good crowdfunding platform are used to launch my startup – the SMAC! Those who write a checks are, unfortunately, not eligible for campaign rewards, but you will still help send SMAC! They kinda think they are social media super stars. it, by pledging your financial support here.

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JUNE 25, 2011

While the promotion may sound cool on the notion of free beer, it is also part of a campaign to extend local awareness of the brand so that they can build a brewery to brew the tasty lager in Providence. I also was a fan of the brand before winning a case of beer in this promotion, but that was not what impressed me with the campaign.

Film 38

Film Campaign Company Team 38

Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. Think about how targeted the campaign was? So yea you can hand off campaigns like this to a service like klout, but with automation comes sacrifice.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JULY 9, 2010

While I think it’s interesting I wonder how much it will improve the client services and product offering as releases and social media are two different properties all together. Is a social media bubble ready to burst? - the world is full of bubbles. Social Media Insider said: Five for Friday 7.9

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it. In situations like this one, I always like to ask myself the “What would you do?”

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

SEPTEMBER 22, 2010

Well…obviously an integrated campaign is most effective, but I’m certainly biased. But we need to be clearer about what is earned media and what is purchased ad space during a news show. Strategic thoughts on using social media and public relations in business from Jeff Esposito — Topsy.com [.] Public relations!

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

JULY 8, 2010

Thanks in advance ~ Jeff OMS Boston, Vistaprint Social Media Case Study View more presentations from Jeff Esposito. on the campaign! Think given that you were sitting down and the subject matter – specific elements of an integrated campaign – you did great. I truly appreciate any feedback. Enjoy this post?

Case Study 24

Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

JANUARY 25, 2013

Are disposable media platforms like Snapchat and Poke the future of social media? – an interesting look at non-permanent modes of social media. Could be an interesting read if you are looking for quick hits that have a limited shelf-life or want to run a singular use social media campaign.

Fashion 36

Fashion Course Social Media Campaign 36

Jeff Esposito

FEBRUARY 16, 2012

Romney Campaign Hunts Down Social Media Satirist – I find this article interesting for the sheer fact that a network that is the new hotness has found itself in the middle of a few controversies the last week or so. Have a great weekend and see you next week…same bat time, same bat channel.

Campaign 31

Campaign Process Influencer Social Media 31

Jeff Esposito

AUGUST 16, 2010

The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates. The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies. Unported License.

Issues 34

Issues Policies Reputation Insurance 34

Jeff Esposito

AUGUST 11, 2011

President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. His use of technology was instrumental in his campaign, and it is looked at as the blueprint for how campaigns should be run in the Web 2.0

Social Media 42

Social Media Web 2.0 Case Study Policies 42