Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.

Social Media 249

Social Media Case Study Marketing Project 249

Jason Yormark

JANUARY 11, 2012

Escape Routes is officially season 2 of a Ford sponsored, web based, reality/adventure show that deeply integrates social media into the mix. Once notified, I watched all of last season , and I have to say that I was genuinely impressed on how they leveraged social media, and how it played such an integral part of the show.

Film 275

Film Upcoming Social Media Trends 275

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Jason Yormark

FEBRUARY 18, 2010

What’s been most interesting is seeing the social media plan that I’ve been working on for quite a while go into action. My hope is that they would hit 10,000 by the end of the Mac Office Loves You campaign which wraps up 2/25. Related posts: The Office For Mac Social Media Extravaganza!

Apple 200

Apple Embedding RSS Disqus 200

Jason Yormark

JANUARY 14, 2013

On the work front, we’ve managed our fair share of ad campaigns on a variety of search and social networks all with their advantages and disadvantages. We launched a promoted account campaign to see if we could bolster our following. In our case, we ended up paying $80 for what appears to be 48 new followers.

Advertising 218

Advertising Review Twitter Microsoft 218

Jason Yormark

SEPTEMBER 4, 2013

Throw a couple hundred dollars at a Facebook ad campaign instead. Social Media' If anything you’ve hurt yourself more by losing trust with folks right out of the gate. Resist the urge. It will cost more, but you’ll get real people that might actually care about what you have to say.

Buy 226

Buy Facebook Cost Price 226

Jason Yormark

SEPTEMBER 14, 2009

I know Community Manager and Social Media roles are still working on gaining credibility for themselves, but I was very surprised regardless. Social Media. There was plenty of chatter going on throughout the campaign. Especially considering the great lengths Vanns went to hire someone for this role.

Communities 195

Communities Applications Process Video 195