Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 5, 2010

So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. Some of you might even say, well go ahead and use social media and search to trash them. It shows up and it shows up high if you know what you were doing. And I know what I am doing.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JULY 16, 2010

Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it. I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. Read this interesting piece on how social media marketers rig the social media machine.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign. I got some interesting answers.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

FEBRUARY 25, 2010

No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

NOVEMBER 4, 2011

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. It just happened, but tons of pundits/people and social media consultants were looking at that million follower mark as social nirvana. A massive push?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JULY 8, 2010

Just writing about Fast Company’s Influence Project will contribute to its going viral, but hopefully it will influence a few “social media gurus” from wasting the time of their friends and followers- Courtney Boyd Myers. Fast Company started this campaign with a simple question – who are the most influential people online right now?

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

JANUARY 25, 2019

You know, the one in which the political consulting firm connected to the Trump campaign, harvested the sensitive data of nearly 87 million Facebook users without their explicit permission, and then did something with it; but you’re not sure what “it” is. That’s a legit reason.

Facebook 170

Facebook Social Networking MySpace Comparison 170

Direct Marketing Observations

SEPTEMBER 14, 2011

For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. Stay high level and keep moving and yes I know it is the little things, but in this case, it’s about moving and being effective. There is creating search programs just for branding purposes.

Microblogging 175

Microblogging Wiki Analytics SEO 175