Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

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Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

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Social Media Klout Policies Small Business 149

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign.

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Flickr Campaign Consultant Social Media 272

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” But what’s the real lesson here?

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

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Lurker Klout Policies Consultant 203

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Some social media influencers were first-time bus rides.

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Case Study Study Storify Products 100

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. What’s your social currency?

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Eventful Tourism Klout Travel 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. What’s your social currency? I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? The paid version is well worth it for particular campaigns. So the question then remains, what SHOULD you track on Twitter? Increased brand value? Increased share of voice? More customer passion?

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Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 6, 2011

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Be kind and they’ll be kind back.

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Klout Twitter Creative Commons Facebook 221

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 11, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

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ROI Social Media CPC Metrics 161

Akamai Marketing

SEPTEMBER 22, 2011

Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), That’s why no one “owns” social media. That’s why no one “owns” social media.

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Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

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Questions Social Media ROI Domain Name 192

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

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Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

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comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. If you aren’t sure what I mean by that, take a step back, start a listening campaign. What to Consider When Building Content. Guess what?

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Content Creative Commons Types Social Media 202

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Judson was as surprised as anyone at the response, he wasn’t already famous (like some other viral video creators) and he didn’t have a huge social media following at the time. And this difficult.

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Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

JULY 2, 2012

So while I’m still wary, I’ve found a way to balance their usefulness and defects for measuring social campaigns. In my mind the value of attempting to measure social influence is more on the side of businesses and brands rather that the people whose influence is being measured. KloutKonniptions!

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Klout Comparison Influencer Airlines 177