Buffer Social

MAY 1, 2017

In episode #42 of The Science of Social Media , Molly shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign. Running a Facebook ad campaign is a lot like dating. They include: Offer. Audience Targeting. The 5 key elements of a Facebook Ad and why.

Facebook 103

Facebook CPC Avatar Social Media Management 103

agora pulse

FEBRUARY 1, 2017

And it helps you identify the influencers in your group and know who to reach out to during your influencer marketing campaigns. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper.

Social CRM 60

Social CRM Avatar Groups Groups 60

Sprout Social

MAY 18, 2016

Since its release in March the tool has driven over 100,000 site visits and have increased the Sprout Social trials, which is how we get customers in the door. When they’re looking for a social media publishing tool to actually share the images they’ve created with Landscape they’ll think about Sprout Social.

Strategy 83

Strategy Marketing Report Resources 83

Hootsuite

JULY 24, 2019

Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The ads show how Tattoodo uses different video lengths and styles for different campaigns. The ad points to a dedicated landing page for this campaign. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Hootsuite

JULY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Skill level : Beginner.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

agora pulse

FEBRUARY 25, 2020

Task management can be a challenge for digital marketers and social media managers. However, there are a few ways to manage all the tasks you have to handle. If a campaign needs to be sent out the next day, it should be prioritized over organizing an important task that could be completed in a day or two.

Products 193

Products Notification Curation Banking 193

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JANUARY 11, 2017

This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Did it come from a specific campaign? We know why we sent the tweet. What’s the topic of the tweet?

Social Media 60

Social Media ROI B2B Metrics 60

Oktopost

JUNE 9, 2020

You can compare employee advocacy to other social campaigns such as, for example, paid social ads. For example, an employee’s tweet linking to your latest white paper might produce a spike in downloads or a single LinkedIn message about an upcoming webinar might lead to more registrations. Comprehensive Analytics.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. ” It’s a social environment. Well, so when you run that through the filter of a business, I’ll turn this question back to you. Jim: It depends on the company.

Social Media 142

Social Media Hubspot Software Hosting 142

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Even carefully planned out content curation campaigns have gone horribly wrong.

Curation 130

Curation Content Curata Flipboard 130

agora pulse

NOVEMBER 10, 2016

B2C companies can be found on social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube because these are fun, bite-sized messages where potential customers are hanging out. Need more inspiration to guide your marketing campaign and to see real-life examples of B2B versus B2C ads?

B2B 119

B2B Marketing Loyalty Comparison 119

Sprout Social

MAY 10, 2023

Promote products and campaigns: Showcase your latest offerings and create buzzworthy campaigns on Twitter to capture your audience’s attention and drive conversions. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

Twitter 108

Twitter Hashtag Sentiment Trends 108