Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
b) Thinking a lot of noise is good without studying the sentiment of the conversations. ‘Engagement’ is campaign-specific.&#. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. What are some of the most basic mistakes PR pros make when it comes to using web analytics?
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