article thumbnail

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $800 per month.

article thumbnail

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Attribute/drive creative social PR campaigns. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

Data 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. So far, everything is in order.

Marketing 100
article thumbnail

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools. Pricing ranges from $30 to $150 per month.

Tools 206
article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. As far as making sure your advertising dollars are spent wisely, Trackur can also track your marketing campaign’s effectiveness.

Cymfony 152
article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis.

article thumbnail

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application.

Tools 170