Campaign, Sentiment and Social Media

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Direct Marketing Observations

Campaign

Sentiment

Social Media

This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs.

Social Media

Social Media Sentiment Research Process

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media

Social Media Sentiment Comparison System

Social Media Informer

Direct Marketing Observations

This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

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