Waxing UnLyrical
JUNE 21, 2017
For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??
Waxing UnLyrical
OCTOBER 17, 2011
Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Positive sentiment doubled.
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Waxing UnLyrical
APRIL 5, 2011
The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Tools like Radian6, Netbase, etc., don’t work without analysts.
Waxing UnLyrical
JANUARY 24, 2013
Attribute/drive creative social PR campaigns. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”
Waxing UnLyrical
NOVEMBER 20, 2018
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Growth PR = Business Indicators + Funnel Acceleration.
Waxing UnLyrical
NOVEMBER 23, 2011
” Finally, from a scene from The Godfather , a classic from 1975: Don Corleone : [ dismissive ] “I have a sentimental weakness for my children and I spoil them, as you can see. I want to talk to you right now about This is a fundamental threat to American democracy.” They talk when they should listen. She also blogs.
Waxing UnLyrical
FEBRUARY 22, 2011
b) Thinking a lot of noise is good without studying the sentiment of the conversations. ‘Engagement’ is campaign-specific.&#. What are some of the most basic mistakes PR pros make when it comes to using web analytics? Jim: a) Thinking mentions are the same as “ink&# – they are much less valuable.
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