Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. For instance Bud Light, KIA and M&M’s have already been promoting their campaigns for the Super Bowl – and it’s only the beginning.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Mindjumpers

MAY 6, 2011

As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. You can follow Tehneyat on Twitter @tehneyat.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

AUGUST 25, 2010

Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. It should offer insight into the language and tone to use within differing environments, i.e. Facebook vs Linked In. Leave a Reply Click here to cancel reply.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

NOVEMBER 7, 2012

Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Not surprisingly, when looking at the two campaigns, Twitter and Facebook have been the top 2 social networks applied in both camps. How the candidates engaged.

Campaign 239

Campaign Social Media Brands Statistics 239