Direct Marketing Observations

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This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Direct Marketing Observations

By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers. There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on.

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This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

So back to the question, How do you manage the effectiveness of your campaign? What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns. Advanced Sentiment Analysis – not just positive and negative either. What is your process? Are there any constants?