Dave Fleet

NOVEMBER 22, 2010

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. That approach is ineffective in social media. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

NOVEMBER 21, 2011

Firstly, considering insights from previous activities (previous reporting periods or previous campaigns) to set appropriate expectations for the time-period set. Or the sentiment of coverage? Set measurable objectives. Measurement factors into SMART goals in several ways.

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands.

Social Media 360

Social Media Delicious Yahoo Sentiment 360