Buzz Marketing for Technology
FEBRUARY 27, 2013
At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Figure out what you are going to focus on and then consistently leverage those across numerous campaigns.
Buzz Marketing for Technology
DECEMBER 15, 2011
The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. When you understand your audience, you can tailor the message and campaign to generate more fan attention. Is Sentiment Making Brands Stupid?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
JUNE 10, 2015
Connect social media to all marketing campaigns to gauge response. Plot your social media sentiment against your NPS scores. Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention. Connect social media to SEO activities to increase SEO. Provide delightful customer support.
Buzz Marketing for Technology
JULY 27, 2011
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular.
Buzz Marketing for Technology
MARCH 18, 2010
On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis.
Buzz Marketing for Technology
JUNE 20, 2012
With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. With that insight you can make changes on the fly and either avert disaster or further enhance an already-popular campaign.
Buzz Marketing for Technology
OCTOBER 14, 2008
While I agree in general Leo, I think a more accurate sentiment is “don’t overplan.&# How long does it take to see the results of a marketing campaign online and turn it off? Mike Tieden. bugmenot Says: October 12th, 2008, 21:02 pm. it’s “hierarchy&#. Sid Savara Says: October 12th, 2008, 21:05 pm.
Expert insights. Personalized for you.
269 
Let's personalize your content