The Social Media Incubator

JULY 10, 2013

What neither of these scenarios take into account is the cost of your campaign – what you spent to attract those sales. To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. 8% ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI.

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The Social Media Incubator

JULY 19, 2013

First, you need to make sure the implementation of your social media campaign isn’t sporadic. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. In other words, have a social media plan in place. Integrate, integrate, integrate.

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Social Media Strategy Campaign ROI 147

The Social Media Incubator

AUGUST 15, 2013

Before you kick off your social media campaign, work out your strategy and set some goals. Then measure your progress on a regular basis to see if you are reaching them, and adjust your strategy as needed along the way based upon your learnings as you go forward.

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Social Media Strategy ROI Campaign 127

The Social Media Incubator

OCTOBER 10, 2013

Should you blog using a persona, or conduct social campaigns under a persona? By approaching it that way, your audience will be more likely to want to engage and interact with your company on social media – giving you the social media ROI you want to see from your marketing efforts. Or the GEICO Gecko. Or the Aflac Duck.

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Social Media ROI Sports Campaign 132

The Social Media Incubator

JUNE 13, 2011

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. “ Companies that systematically identify and energize Brand Advocates are getting at least a 10X ROI in media and sales value. .

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Marketing ROI Foursquare Paid Search 122

The Social Media Incubator

NOVEMBER 3, 2010

The website article reports that the wave of comments from anti-fur advocates was most likely part of a campaign started by People for the Ethical Treatment of Animals (PETA) to try to convince the company to stop using fur in their products completely.

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Social Media Small Business Foursquare News 100

The Social Media Incubator

APRIL 21, 2011

As the Star Tribune reported today, law enforcement is taking distracted drivers seriously in a one-day crackdown as part of a statewide campaign in Minnesota to stress the dangers and reduce crashes for drivers. Tagged as: branding , C.E.L. ,

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