The Realtime Report

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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t. A study from the Content Marketing Institute shows that 72% of the most prosperous companies compute their marketing ROI compared to only 22% of the least successful companies.

Marketing 172
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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools?

B2B 91
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Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.

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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. To see how the campaign works, check out this video: Learn how to Blip a Budweiser Blippable image from The Confluence on Vimeo.

Campaign 188
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3 Tips for Communicating with Influencers

The Realtime Report

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 It is imperative that brands strike the right tone in their communication to preferred influencers in order to secure a meaningful, authentic partnership and better their marketing campaigns. Alexander Frolov.

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New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns. Based on analysis of more than 5,000 influencers’ social media accounts in the U.S., Latin America, U.K.

Research 135
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How To Improve Your Online Marketing Strategies

The Realtime Report

However, it is possible to change this situation and start to improve the return on investment (ROI) you get from your online marketing strategies. Online marketing is a relatively new marketing discipline, so it’s crucial to hire people who are trained to create successful online marketing campaigns.

Strategy 110