Small Business Mavericks

MAY 21, 2011

In other words, if only 20 out of 1,000 recipients to your direct mail campaign respond, then you’re making out like a bandit. Measure that ROI against your direct mail ROI. Anyone who has ever done any direct marketing knows that if you get a 2% response rate, then you’ve accomplished something. Which one wins?

ROI 186

ROI Small Business Newsletter Cost 186

Small Business Mavericks

JULY 31, 2012

You’ve likely heard that a DIY social media campaign is free. It’s natural to look at an expense and want to see a return on investment (ROI). Do you ask what your ROI is on sweeping the floors in your office? There are things you can measure, but ROI is sticky. It doesn’t cost you any money.

Social Media 98

Social Media ROI Cost Course 98

Small Business Mavericks

MAY 13, 2011

Once you’ve got your list, start a link building campaign for those keywords (write articles, guest blog posts, and use social media to promote them). Your link building campaign should focus on achieving high value anchor text links for the specific keywords that you are targeting.

How To 168

How To ROI Campaign Analytics 168

Small Business Mavericks

JANUARY 28, 2012

Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

SEPTEMBER 22, 2014

PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. Marketing is exciting because it is dealing with people, and that makes the unexpected a possibility with every campaign. Paid search gives new or small companies immediate brand exposure.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

APRIL 18, 2013

Nothing can kill a campaign faster than the client not being fully committed. That will cost your business money and lower your ROI. They aren’t fully committed – Are you committed to the SEO, social media, or other marketing program your firm recommended? If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

FEBRUARY 4, 2011

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

Small Business 115

Small Business Press Release Case Study Adwords 115

Small Business Mavericks

AUGUST 19, 2015

But should you measure ROI by channel? Don’t confuse, however, channels with campaigns. A single marketing campaign could include multiple channels. Some of your channels might be used only for certain types of campaigns. If you invest in any channel, then you should measure the ROI of that channel.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

JULY 9, 2012

Organizations are back to measuring social media programs in terms of ROI, which makes as little sense as determining the ROI of wearing clothing to a business meeting. Who measures the ROI of their wardrobe? That said, when you devise your next social media campaign, try to make it conversational.

Social Media 98

Social Media Marketing ROI Consultant 98