Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. Social media campaigns are the mainstay of Shared Media tactics.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JUNE 13, 2012

The video below showcases the campaign: Congrats to the account team! The ROI of social media. Related posts: Bloggers are important in PR. SOPA explained. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Thornley Fallis picks up three IABC/Toronto OVATION Awards.

Real Estate 313

Real Estate ROI Newsletter Applications 313

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Managing strategic partnerships has always been an important part of public relations.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JUNE 15, 2018

Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI. So it’s clear that paid media is playing an increasingly important role in brand communications. Advice to in-house corporate communications teams: ignore paid at your own peril.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 8, 2015

This means tracking what really matters in achieving the campaign objectives. Finding and building relationships with key influencers is the key to the ROI of content marketing. But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 23, 2018

If you want to see clear ROI for social media, get some expert advice. This free 13-page eBook outlines the skills, talents and knowledge that a social media expert brings to every strategy, program and campaign. It’s always changing and the pace of change is accelerating.

eBook 69

eBook Social Media Consultant Skills 69

Sherrilynne Starkie

JULY 3, 2018

If you are dealing just with awareness objectives, how you decide to track and measure will allow you to demonstrate the ROI. Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Examples include driving traffic to the website, driving sales inquiries.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

SEPTEMBER 10, 2018

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. MDG Advertising recently published this infographic which lays out a four-step process for measuring social media ROI.

ROI 150

ROI Social Media How To Survey 150