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Google Analytics for Beginners

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Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Additionally you can keep tabs on a variety of your marketing campaigns including email marketing and pay per click. So what exactly is Google Analytics?

Analytics 146
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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

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You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms. The ROI of PPC can be considerable, if you have enough cash freed up to invest.

Retail 127
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Are Twitter Followers Better Than Facebook Fans?

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US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. While being mostly neutral to the performance of email campaigns, US online marketers ranked the ROI of opt-in email recipients higher than that of Facebook fans. Winner: Twitter followers. – Takeaways. Email this to a friend?

Twitter 158
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5 Surefire Success Tips for the Modern Entrepreneur

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Thanks to the Internet, today’s SMBs can craft cutting-edge marketing campaigns that deliver outstanding ROI without spending much money. Immediate profitability allows entrepreneurs to largely avoid costly debt servicing and reinvest in their operations right away. Leverage Distinctive Marketing.

Tips 156