Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

MAY 18, 2010

and allowing users to participate in the content creation providing higher ROI. Ongoing dividends: Unlike traditional advertising, inbound marketing does not end with the campaign since it is based on relationships with the customers and is not only transactional.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

NOVEMBER 16, 2009

A good SMM Specialist will also be able to provide a set of success metrics, ROI reporting and be able to optimize your social media marketing campaign based on these metrics. Time (and a great deal of it) and expertise are your investments into a well-strategized, executed and measurable social media campaign.

Social Media 270

Social Media Small Business Metrics Compete 270