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Dave Fleet

Campaign

ROI

Five way to improve your social media measurement

Dave Fleet

NOVEMBER 21, 2011

Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Firstly, considering insights from previous activities (previous reporting periods or previous campaigns) to set appropriate expectations for the time-period set.

Social Media

Social Media ROI Report Sentiment

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. You’re doing it wrong.

Campaign

Campaign Social Media Marketing Loyalty

Dave Fleet

Five way to improve your social media measurement

Four Reasons Your Social Media Marketing Campaign Sucks

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